Leadership
Years leading creative work
Across AAA, free-to-play, and digital product environments.
Game production & design lead · Finland
Leading game production from idea to live.
I guide multidisciplinary game projects from planning and partnerships to hands-on systems, UI/UX, launch, and long-term live development.
Game production
Leadership & partnerships
Systems design
Live operations
UI/UX design
Career impact
Career scope at a glance.
Five ways I contribute across game development, product design, and multidisciplinary production.
System design
Game systems designed
Progression, pets, base building, recipes, team goals, and more.
UI/UX design
End-to-end experience design
Information architecture, onboarding, flows, interfaces, and visual systems.
Production & partnerships
Major game titles
Plus web mini-games and iCasino work; including co-lead responsibility on a multi-million-euro AAA production.
Live product & retention
Day 1 retention, organic players
Japan audience acquired without paid UA; 31% Day 7 retention.
Selected proof
4 years Japan F2P
Led the monetized live-service phase with external partners.
30+ content updates
Managed regular releases during the Japan live-service phase.
Successful acquisition
Helped rebuild and evolve a game acquired by a Japanese corporation.
Product outcomes, transformation work, and role context are documented in the case studies below.
Featured case studies
A closer look at the work.
Each case study focuses on the problem, my role, the decisions made, and what changed as a result.
Operating and growing a live game in Japan
Building the rhythm of a live game
Seasonal planning, content updates, economy tuning, monetization, partner coordination, and long-term stewardship of a Japan-only free-to-play service.
Identity becomes strategy
Designing a collectible pet economy
A progression system connecting collection, care, specialization, passive rewards, and long-term duplicate value.
Selected work
More things I have shaped.
Moomin Move
Location-based game
Wreckfest tournaments
Live game UI
Mines of Zylos
Personal game project
Sound navigation
Mobile UI concept
GreenPay
Product UI concept
Wreckfest event campaigns
Visual direction
Wreckfest DLC
Campaign design
Fazer Remix
Interactive mobile UI
Veikkaus
Digital game UI
Absolut
Branded mobile concept
Sony Music activation
Branded game
Sony Music artist activation
Interactive campaign
Exportin
Logo and brand identity
Luoda
Logo and visual identity
TribeRed
Logo and brand system
About
I make complex products feel understandable.
I am a Finland-based game and product leader who stays close to the work, from strategy and production planning to systems and interfaces.
My experience spans art, design, scripting, AI-assisted workflows, UI/UX, and game production. I have led internal and outsourced teams, built long-term external partnerships, and helped projects move through difficult production challenges, major releases, and organizational change. I bring persistence, calculated risk-taking, and the willingness to stay accountable when the path is uncertain.
How I work
01
Start with the player, then map the system around them.
02
Make decisions visible so teams can move together.
03
Ship, observe, and improve with purpose.