Leadership
Years leading creative work
Across AAA, free-to-play, and digital product environments.
Game production & design lead · Finland
Leading game production from idea to live.
Game and product designer with 20+ years of hands-on production experience, including four years of live F2P operations in the Japanese market.
Game production
Leadership & partnerships
Systems design
Live operations
UI/UX design
Full-stack prototyping
AI-assisted workflows
Career impact
Career scope at a glance.
Five ways I contribute across game development, product design, and production.
System design
Game systems designed
Progression, pets, base building, recipes, and team goals.
UI/UX design
End-to-end experience design
Information architecture, onboarding, flows, interfaces, and visual systems.
Production & partnerships
Major game titles
Plus web mini-games and iCasino work; including co-lead responsibility on a multi-million-euro AAA production.
Live product & retention
Day 1 retention, organic players
Japan audience acquired without paid UA; 31% Day 7 retention.
Track record
AAA production & design
On Wreckfest, a multi-million-euro console racing title.
F2P live-service lead
4 years running a Japan-exclusive mobile game's economy, systems, and content.
Proven live impact
+33% payer conversion and +41% ARPDAU from economy and store work.
Product outcomes, transformation work, and role context are documented in the case studies below.
My work in more detail
Case studies.
Each case study focuses on the problem, my role, the decisions made, and what changed as a result.
Operating and growing a live game in Japan
Building the rhythm of a live game
Seasonal planning, content updates, economy tuning, monetization, partner coordination, and long-term stewardship of a Japan-only F2P service.
Identity becomes strategy
Designing a companion economy
A progression system connecting collection, care, specialization, passive rewards, and long-term duplicate value.
Shipped in 60 man-days
Base building in 60 man-days
Scoping, smart sequencing, and mobile optimization to deliver a functional 3D build feature on a fixed budget, then grow it into core gameplay.
Selected work
More things I have shaped.
Watch
Moomin Move
F2P location-based live-service
Work in progress
Watch
Mines of Zylos
Solo full-stack build, AI-assisted workflow
Watch
Wreckfest
AAA Game Production and Design
Sporting Lotto
Full UI, iGaming beta release
Wreckfest event banners
Visual direction
Wreckfest DLC
Marketing Design Direction
Ridge Racer Unbounded
AAA game production
Sega Rally PSP
Prototyping, level art and design
FlatOut: Ultimate Carnage
Level design and level art
Metsä Group
Print poster & AR app implementation
Fazer Remix
Live AR app, graphic design and direction
Veikkaus
iGaming Sudoku UI/UX
Absolut
Mobile UI/UX concept
Sony Music
Web minigame, game and graphic design, direction
Sony Music
Web minigame, game and graphic design, direction
Teho
Web minigame, game and graphic design, direction
World Vision
Web minigame, direction
Novelle campaign game
Branded mobile game
GreenPay
Product UI/UX concept
Exportin
Logo and brand identity
Luoda
Logo and visual identity
About
I know how to deliver under pressure.
I am a Finland-based game and product leader who stays close to the work, from strategy and production planning to systems and interfaces.
My experience spans art, design, scripting, UI/UX, and game production. I also build hands-on, prototyping full-stack and using AI-assisted workflows to take ideas from concept to working software. I have led internal and outsourced teams, built long-term external partnerships, and helped projects move through difficult production challenges, major releases, and organizational change. I'm persistent, take calculated risks, and stay accountable when the path is uncertain.
How I work
01
Start with the player, then map the system around them.
02
Make decisions visible so teams can move together.
03
Ship, observe, and improve.